Red Velvet Cake

An American favorite since the 1920s, Red Velvet Cake’s creation has been attributed to John A. Adams, owner of the Adams Extract Company and later, New York’s Waldorf Astoria Hotel, where it was a popular menu item during the 1950s. Red Velvet differs from Devil’s Food by using cocoa instead of chocolate.

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    • Hi Yolonda, We can email you the recipe. You may need to scroll the page or refresh your browser for the recipe to load. Happy baking!

    • Hi Savvy, Your info was sent to our Consumer Affairs Department. Someone will get the email out to you. Happy Baking!

  • I make this every year. I stated earlier my daughters "borred " my print out from the box. so i fiolowed this to the letter twice tonight. and the cakes are flat. I just realized you all left out the yeast. Cakes made with ake flur require yeast to rise,

    • Hi Carla, We are so sorry that you had the happen. Your information was forwarded to our Consumer Affairs Department. Someone will be reaching out to help. Thanks for being a loyal Swans Down baker!

  • I actually called the customer service number because it used to be on the box. The recipe for the red velvet cake it disappeared so they were kind enough to send it to me. And my daughters have stolen my recipes. Can't find it anywhere.

  • Make sure you're spooning your flour into your measuring cup and leveling it with the back of a knife! Don't dip and scoop! I also added an additional 1/4 tsp of baking powder to this recipe. Cake turned out perfectly!