New look.
Same baking magic.

We’re excited to unveil our beautifully redesigned Swans Down Cake Flour packaging, thoughtfully crafted to honor our rich baking heritage. The new design pays tribute to the classic elements that have made our iconic box a familiar sight in American kitchens for generations. Inside, you’ll find the same premium cake flour that bakers have trusted for over a century – now wrapped in packaging that celebrates where we’ve been and where we’re going.