Celebrating our new look!
We’re proud to introduce the new Swans Down Cake Flour box.
Our new packaging is beautifully redesigned to honor our rich baking heritage. But inside each new box you’ll find the same Swans Down Cake Flour that’s been trusted by families since 1894 – the one that makes cakes light, fluffy and full of love. Looking for a favorite recipe from our old “back of the box”? Get them here.
Celebrating more than a century of baking magic.
Through the years and with every new version of our packaging, Swans Down Cake Flour has become part of the rhythm of so many lives and family stories – generations of home-baked cakes and cookies for birthdays, weddings, holidays, and rainy Saturday mornings. Today, we’re proud to keep these baking traditions going.
What makes Swans Down Cake Flour special?
We’ve always started by milling the finest soft winter wheat. We sift it repeatedly until it’s soft and downy, to give cakes that delicate crumb and cloud-like fluffiness everyone loves. Whether you’re baking Grandma’s layer cake or a new recipe, Swans Down makes every bite taste like home.
Looking for the recipes from the old “back of the box”? Get them here.
